What is Local SEO?
Local SEO is a search engine optimization strategy that enhances your business’s local online presence. Its goal is to bring your business in front of local customers, increase sales and revenues of your business. Local SEO helps rank your business higher due to searches made for relevant keywords, maps, and business listings.
Local searches on Google often look like “barbershop near me” or any other business being searched by the users. They can also search “best American restaurant in Dubai Marina” instead of the best barbershops in Dubai or the best restaurant in Dubai. Hence, when the user localizes the search intent, you must ensure that your business is locally optimized to get in the top 3 listings of the search results.
The aim and the most desired result of local SEO are to get in the top 3 local SERPs. When running a business in Dubai with cut-throat competition, achieving a top 3 rating is quite a feast. For this purpose, you need to hire a firm that can take care of local SEO needs. A spot in the top 3 positions of SERPs gives a huge advantage over your competitors and increases the number of calls and visits. To get this advantageous ranking spot, you need to manage Google My Business account and keep all your information up to date. Managing Google My Business account is a cornerstone of Local SEO.