Which Website Platform is Best for SEO?
The most important thing for ranking your site at a top spot is SEO. Search Engine Optimization or SEO is the process of improving your site’s ranking on SERPs in response to searches against keywords present on your site. It is a multifaceted approach that involves keyword optimization, improving page loading speed, removing technical glitches, providing a better user interface, and off-page SEO measures.
Not all businesses, especially startups and entrepreneurship ventures, have the budget to hire SEO agencies or professionals. They may get their site audited once and hire a content writer to create unique content for their site, but they’ll rarely hire someone full-time. So, all such people need to know which website platform/website builder is best for doing SEO of their site.
There are various benefits when you build your website using an SEO-friendly platform. However, the following are the most notable.
- Your site is SEO-friendly right out of the box.
- You can do basic SEO work yourself.
- These platforms measure your website’s readability, SEO score and evaluate various other parameters which help improve your site’s ranking.
Let’s go through some of the best website-building platforms. After reading this blog, you will be able to decide which platform you need for your website.
Which Website Platform is best for Search Engine Optimization (SEO)?
WordPress is one of the most famous and top-rated content management systems (CMSs) and SEO-friendly platforms. WordPress doesn’t come with many built-in SEO plugins, but it provides you with a variety of plugins you can install free of cost for SEO and content optimization. The most famous WordPress SEO plugin is Yoast SEO. Yoast is easy to use and doesn’t involve you technicalities.
One of the best things about WordPress is that it is easy to use. Beginners, intermediate and expert web developers, and SEO persons build and modify their websites. Moreover, WordPress doesn’t involve you in complex coding sequences.
WordPress lets you customize URLs, permalinks and modify them to make them SEO friendly. Yoast allows you to customize meta tags and information across all the pages. You can optimize media files using WordPress plugins so that they don’t slow your site. WordPress allows you to make user-friendly and professional sites that help reduce the bounce rate.
Moreover, WordPress offers a lot of social media plugins that help in off-site SEO. You also have the option of free or paid themes within WordPress that are SEO friendly. Integrating your site with Google search console and Google Analytics is quick and easy compared to other platforms.
Another famous Website builder is Wix. It is known for providing easy-to-use built-in SEO services that help beginners to optimize their sites. With Wix, you don’t need coding for any task. Its dashboard is loaded with plenty of SEO features, so you don’t have to depend on plugins or third-party tools. It allows you to link your site to Google Analytics and Search Console without much of a hassle. You can customize the URLs and permalinks.
Wix also allows you to make mobile-friendly websites that work smoothly across all devices. You can also add 301 redirects with Wix. Wix sites come with SSL encryptions, and it also allows you to add canonical tags to all the pages.
Weebly is another best website-building platform for SEO. Like Wix, it also offers built-in tools for SEO. Weebly provides its users with customizable themes, affordable plans, and a user-friendly interface. It allows users to update URLs and meta tags for SEO purposes. Weebly helps create websites with short and simple codes. Weebly offers one of the best blogging features, helping webmasters post-SEO-optimized content quickly and format it according to the SEO standards.
One of the best features of SEO is an SEO checklist that helps beginners check their site against various SEO parameters. You can also add alt tags to images, captions to videos with Weebly without any complicated codes.
Ghost is known as a simpler and customizable alternate to WordPress. With ghost, you don’t need to write codes to optimize your website for SEO. Ghost is best known for providing extensive options for structured data, which is an important ranking factor for sites. Like all other platforms, Ghost allows you to edit titles, descriptions, and meta tags. It lets you manage 301 and 302 redirects as per your SEO needs. Connecting your Ghost website to social media profiles, Google Analytics, and Search Console is super easy and quick. Ghost helps make fast loading super quick sites which helps improve your website ranking.
Squarespace is an ideal option if you plan to make a design-centric website. Squarespace also offers a wide range of SEO tools for optimizing your site. Squarespace offers a configuration box for every page on your website. You can add meta titles, descriptions and customize URLs. It also provides users with social media integration tools that can help in off-page SEO. You can also add your codes for customization and get desired SEO results. Squarespace allows developers to send indexing requests to Google, Bing, and Yahoo. Like other top platforms, squarespace ensures good loading speed and lets you design an easy user interface. All websites built using Squarespace are mobile-friendly and responsive. You can add 301 redirects using Squarespace. All Squarespace websites come with SSL certificates.
Now that you know about all the best website platforms for SEO, we hope making your business’s site and getting it optimized will not be an issue. You will still need guidance for doing SEO. Plenty of blogs, articles, and videos are available online to get the best results from your SEO campaigns.